Lawyers regularly explain to me that even though they put forth the work to compose and maintain a blawg, they have difficutly finding ways to get additional subscribers. I have crafted a checklist of a few hints that with minimal effort, will help give extra exposure to your firm’s blog.
1. Post the blog to appropriate directories. Although this should appear to be obvious, I am amazed at how many lawyers neglect to actually do this. Submitting your firm’s blog to directories will help to provide people looking for your blog content the ability to find it. Simply conduct a search for “Legal Blog Directories” and start submitting.
2. Make use of Twitter to publicize your blawg posts. The nice thing about Twitter is that like-minded people can locate one another and discuss ideas and articles around the web. You can easily implement a service, like twitterfeed, to automatically tweet your articles as you publish them to your site.
3. LinkedIn Groups and Facebook. Sharing your posts and ideas with fellow lawyers and group members via LinkedIn and Facebook is a very good way to gain additional exposure. Get started by becoming a member of relevant LinkedIn groups. Share your posts with the groups. If you generate useful content, individuals will come to read and subscribe.
4. Comment on other Lawyer’s Blogs. The very dynamic of blogging lends itself to interacting and conversation. Carve out some time to go through other interesting blog posts and comment, discussing your thoughts. DO NOT SPAM. The idea behind this exercise is to include yourself in the blawg community and participate in the dialogue, not spam others.
5. Work with social bookmark sites to submit your most effective blog posts. Posting a good post to websites like Digg, Stumbleupon, Reddit, and Delicious will drive readers to your blog. If individuals like the articles you wrote, they will “vote” for it. This can bring new visitors to your blawg.
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